Writing A Personal/Organizational Mission Statement

By: Natalie Lucken, Account Manager

Writing a personal mission statement seems simple at first glance, but it actually involves quite a bit of introspection and strategy. The idea behind mission statements for yourself and your business is to tell the world who you are and what you do, setting forth your best image to share your goals and aspirations.

To begin, we need to consider who the audience will be. You want to create something that is going to last, and inspire those who read it. It may not be something the reader can recall later, but the spirit of who you are (and your place in the market) should be reflected.

Answering these questions will lead you in the right direction:

  • Who is your company?
  • What do you do? What do you stand for? And why do you do it?
  • What markets are you serving, and what benefits do you offer them?
  • Do you solve a problem for your customers?

The first few questions I found to be very straight forward and understandable, but the more research I did on this subject, the more I saw the importance of the last question: Do you solve a problem for your customers?  How is your work valuable to the customer?






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